The Swedish Booktok profile Jasmine Darban, 22 years old, is starting a new publishing label – Fenix – together with the publishing house Bonniers Carlsen.
Fenix will publish Swedish translations of books for young people and adults that have already found their readers through the hashtag #booktok on Tiktok.
Jasmine Darban will, among other things, help with the selection of titles, but also talk about them on social media.
Her book reviews on Tiktok can get as many as 1.5 million likes, writes Bonnier Carlsen in a press release.
"Getting to decide which books Fenix will publish for all those who love wonderful emotionally strong books is fantastically inspiring, and I'm really looking forward to telling about the books and showing off the Fenix publications to everyone," says Darban herself.
