The scent, named after the founder Domenico Dolce's dog "Fefe", has tones of ylang-ylang and musk, accompanied by sandalwood. On the bottle itself, there is a paw print in real gold, according to the company in a press release.
"Fefe" costs around 1,100 Swedish kronor and is both alcohol-free and safety-tested by veterinarians, according to the company. The advertising slogan is "I'm not just a dog. I'm Fefe."
However, perfume can disturb the animals' sense of smell and mask odors that can be a symptom of diseases, warns Federico Coccía, a veterinarian in Rome with a doctoral degree.
When the dog sees you, he wags his tail, senses your smell first, and then recognizes you because you are stored in one of his "smell boxes". Therefore, this scent world should not be changed, says Coccía to AP.
Dolce & Gabbana is not alone in selling luxury products for dogs. The British designer Anya Hindmarch has designed a lock for dog poop bag holders for around 2,000 kronor, Prada offers down jackets for dogs, while Versace sells dog beds.
