PewDiePie, Youtuber, 111,000,000 followers on YouTube
PewDiePie, once the most subscribed YouTuber in the world, still holds several records for his hugely popular gaming videos. Today, he ranks as the 8th most subscribed YouTube channel, with 111 million followers. [1]
He also has an Instagram account where he shares his everyday life with over 21 million followers.
Anna Nyström, Fitness Influencer, 8,000,000 followers on Instagram
Anna Nyström, who boasts around 8 million Instagram followers, shares lifestyle and fitness content. Despite her impressive reach - nearly as many followers as the entire population of Sweden - she keeps a low profile and little is known about her personal life.
Izaandelle, Lifestyle & Fashion Influencers, 6,800,000 followers on TikTok
Iza and Elle, identical twins from Stockholm, are the creators behind the largest Swedish TikTok channel, which boasts nearly 7 million followers. They create dancing and lifestyle videos together, and make content in English for their global audience.
Linn Löwes, Fitness Influencer, 3,400,000 followers on Instagram
Linn Löwes is another Swedish fitness influencer who shares exercise videos and tips on her Instagram-channel.
Matilda Djerf, Lifestyle & Fashion Influencer, 3,100,000 followers on Instagram
Matilda Djerf , with just over 3 million Instagram followers and 1.5 million on TikTok, may not have the largest following on this list, but her distinctive style has popularized Scandinavian fashion worldwide. She has become one of the it-girls on TikTok, with millions of young followers emulating her style. [2]
What do all these creators have in common, aside from being Swedish? Although many initially used Swedish in their social media content, they now all communicate exclusively in English to reach their global audiences. Coming from a country with a population of just 10.6 million, these Swedish influencers have truly made their mark on the world.
