Chances are high that a Danish- or German-registered motorhome will be parked next to you on the campsite this summer.
The climate is causing Germans to opt for Swedish campsites instead of Mediterranean countries.
Summer and the summer holidays are approaching, and the Swedish camping industry is heading for excellent times. Scandinavia's largest camping chain, First Camp, with over 50 campsites on the Swedish market, is already seeing a strong demand. Compared to the previous season, bookings are up four percent, says CEO Johan Söör.
It's not just about the weather, but above all, we're seeing a significantly increased demand from foreign guests, and primarily from neighboring countries. For Germany, the number is up 13 percent to date, while for Danish visitors, it's even higher, around 50 percent. The weak Swedish krona contributes, but Johan Söör sees another strong contributing factor:
It has been reported how climate change is affecting snow conditions in the Alps, impacting classic ski resorts. The consequences are now becoming apparent for summer tourism as well, says Johan Söör.
First Camp is also actively profiling itself on the foreign market, for example, in Germany. A German motorhome tourist, however, differs significantly from their Swedish or Norwegian counterparts:
While German tourists often prepare extensively and like to bring food from home or on the road, it's different with Norwegians.
