The private venture Museum by Naom was inaugurated in central Stockholm as recently as last summer, but is now going bankrupt, according to Cultural News on SVT. Naom was opened by Angelica Broman and her father Janne Broman, who previously founded Fotografiska, and was intended to be a kind of experience museum where visitors were promised unique art experiences.
At Naom, it was possible, among other things, to buy one's personal perfume, developed with the help of AI technology.
"Unfortunately, it has been difficult to secure a capital injection right now, which, combined with low visitor numbers this summer, made bankruptcy unavoidable," writes CEO Angelica Broman in a comment to Cultural News.
