UEFA's new strategy for women's football, under the name "Unstoppable", was presented on the federation's website on Wednesday afternoon. It is stated that they are allocating 1 billion euros, approximately 11.5 billion kronor, to lift women's football in Europe between 2024 and 2030.
"European women's football has never been in a better place", says Nadine Kessler, UEFA's top executive on the women's side, in a press release.
Four long-term goals
They are setting up four long-term goals for the sport over the next six years:
+ for football to become the most practiced sport among women and girls in all of Europe.
+ for there to be six fully professional leagues in Europe by 2030, and 5,000 players who are full-time professionals.
+ to become the most sustainable sport, and the one with the strongest investment potential.
+ for women's football to be highlighted for its unique values, as a place where everyone feels welcome.
Increasingly larger sums of money
Women's football has grown strongly in recent years. Transfers have become more frequent, transfer sums have increased, and attendance records are being broken left and right.
An example of the increased interest is the World Championship in Australia and New Zealand 2023, which generated more than 6 billion kronor and thus became the first women's World Championship to break even.
"Women's football in Europe has become a sport for the masses, it attracts a varied and steadily growing audience, as well as cooperation partners who are fully committed to making the sport grow", says Nadine Kessler.
"We promise to continue investing and to jointly take football forward."
