A growing interest in vegetarian food
Traditional Swedish cuisine is very meat-heavy, despite this there has been a growing interest in both vegan and vegetarian food. The interest for vegetarian food, or meat alternatives, have been growing for the past decade, and is continuing to grow in 2024, with more people choosing vegetarian dinners over meat. (Till bords)
Japanese, Vietnamese and Indian food trends in Sweden
Despite meatballs still being one of the most popular foods in Sweden [1], another growing trend is the interest in Asian dishes. According to this research by HelloFresh the most popular international food in Sweden is Asian dishes such as the Vietnamese sandwich Bahn Mi, Japanese ramen or steamed bao buns.
Social media food trends in Sweden
A health trend that has regained popularity through social media is the interest in mocktails and alcohol free drink alternatives. Fun and creative mocktails are all over social media, and it is predicted that the alcohol free drink market will continue to expand during 2024. [2]
