Soon there will be more ads on Youtube. According to the tech site The Verge, Youtube confirms that it is now open season for advertisers to display their messages when users pause a video on the platform.
Displaying ads when streamed content is paused is no new invention in the industry, and Youtube themselves have previously stated that they are open to the function. The comment to The Verge is, however, the first where the company confirms the strategy on a large scale.
Exactly when, and on which geographic markets, pause ads will become everyday life is not known at present.
