Culture consumption in Sweden has increased in recent years. At the same time, the way culture is consumed has changed. This is shown by a survey conducted by Insight Intelligence in collaboration with Svensk Scenkonst, 2 Entertain, and Örebro Konserthus.
For example, it has become more common for consumers to play back films, series, podcasts, and audiobooks at a speed other than normal – an increase of seven percentage points over the past two years. This behaviour is particularly common among the 16-29 age group, where every other person reports doing so, mostly at a faster speed. According to the survey, this could be due to young people's more restless consumption of short clips (reels) on social media.
New technology is also affecting culture and media consumption. One in ten consumers can now imagine consuming books, audiobooks, and podcasts that are entirely created by AI, an increase of three per cent from last year. Furthermore, 16 per cent can imagine listening to music that is entirely produced by AI, and 15 per cent watching films that are entirely AI-created. The survey was conducted among 1,000 randomly selected individuals between 16 and 70 years old.
