Soft beds, crystal chandeliers, or a canoe and bathing ladder by the float where the tent stands. "Glamping" as a form of accommodation continues to attract campers who want to add a touch of luxury to their camping experience.
Interest in glamping, a combination of the words glamour and camping, continues and has increased and become more refined.
No exact figures for glamping exist, but several new sites have emerged in recent years and the increase is confirmed by the glamping sites.
The original idea, to sleep in a bed in a tent, has developed into different niches and now resembles the different stars and orientations of hotels, according to glamping owner Julia Aspnäs, who runs the newly opened Lugnet outside Ängelholm with her husband.
July is fully booked and bookings are also coming in for August on the Bjäre Peninsula.
I think it does a lot for people to be able to spend a little more time in nature, to sleep and wake up to bird songs, says Julia Aspnäs.
The Economic Trend is Noticeable
At Slite Strand Resort on Gotland, there are 18 tents. Here, glamping has existed for a few years and is described by CEO Jonas Henning as a trend that has become more established.
Now glamping has developed into an established form of accommodation, he says, adding that it, just like in other forms of accommodation, is about location.
In this case, it's about whether the rear row of tents with 50 meters to the water becomes booked or if it's the more expensive and front row, only 15 meters from the water.
We notice an economic trend and interest rate, because those places are more expensive. They used to be booked first, but now they're not, says he.
"A Nature Experience"
For the glamper who doesn't settle for sleeping in a tent by the water but wants to sleep on top of it, there are tents on floats on Marholmen in Roslagen's archipelago. There, an 8 percent increase in bookings is seen this year, compared to the period from mid-May to mid-July last year.
Interest is holding up. I think it's this outdoor trend, that people want to be in nature and get this nature experience that glamping really is, but still keep the comforts, like a nice bed and served food, says marketing manager Bibi Rydbacken at Marholmen.
