Daniel Ek is launching a new attack on Apple, the iPhone manufacturer, at a press conference in Stockholm.
At the same time, he is striking a blow for more reasonably priced rental apartments, so that more talented individuals in the technology sector can choose to test working in Sweden.
Criticism has been expressed by Ek on several occasions earlier.
Apple's fee is taken out before a company like Spotify has to cover its costs for reading, delivery systems, return services, customer contacts, and so on, according to Ek. And this means that there is only 40-50% left for the creator of a work.
Another problem is that Apple does not share information about who buys what, whether to the author of a book or to distributors like Spotify.
He welcomes regulations and decisions in the EU and the UK to limit Apple's ability to exploit its dominant position, but wants to see tougher regulations and stricter enforcement of the rules in the future.
When asked by the audience what Sweden can do to stimulate growth in the tech sector in Sweden, the answer is clear.
Rental apartments are in principle not available unless you use black money, according to Ek. And for a young tech talent who wants to try working in Stockholm, it's usually not feasible to spend millions of dollars on a flat or villa in a city you don't know anything about or where you're not sure if you'll stay.
Regarding the rapid AI development, he thinks that Sweden needs to realize that technological development will take place in the US.
For Swedish companies and Sweden, it's now a matter of applying AI technology.
