After previously pausing its collaboration with the criticized teleservice company Effective Communication, Telia is now terminating its collaboration with the company.
"Based on the information that has emerged in the media and the investigation that has been conducted, we have decided to completely terminate the collaboration with Effective Communication, which takes effect immediately", writes Roija Rafii, press chief at Telia Sweden, in an email to TT.
The background is information in Dagens Nyheter that the telemarketing company has primarily focused on deceiving elderly people into buying lottery tickets belonging to Kombispel, the Social Democratic Party's lottery company. Several salespeople claim in interviews that they would use an aggressive sales technique and the company has also been reported several times to the Consumer Agency.
