Tobacco giant Philip Morris is raising its profit forecast for 2024 based on an increasing demand for the white snus Zyn.
According to Philip Morris, the company now estimates that this year's sales will amount to around 580 million doses, compared to 560 million in the previous forecast.
Philip Morris acquired Swedish Swedish Match primarily to gain access to the Zyn brand. It was recently announced that the company is investing around 600 million dollars in a new production facility in Colorado, USA, to meet an increasingly high demand on the American market.
