Kelly Jacobs is an active member of the Democrats in the state of Mississippi in the USA. On the armbands, which she distributes during the party's convention this week, it says "Swifty voter" and "Kamala".
I paid for them, I made them, and now we can go to young, white women and ask if they are Taylor Swift fans, says Jacobs to LA Times.
Then I ask if they want a Swift-inspired voting armband and ask them to vote in the election. It's a campaign strategy that works well.
Making and exchanging friendship armbands with each other before concerts is a tradition among Swift fans. According to Jacobs, the target group for the campaign is young, white women, since they tend to vote for the Republicans in the state.
The convention is important because people will look for people who look like them. Through my collections of Swift clothes and Kamala clothes, I'm trying to get young people to register to vote, she says.
Taylor Swift herself has not expressed her support for either Kamala Harris or Donald Trump yet. Ahead of the 2020 election, she came out and supported the Democrats and Joe Biden.
