Many who grew up in the 70s and 80s remember the comic book with the fluffy and goofy little creatures that lived in the Great Forest. Now they will soon appear again.
It's no one who has touched the Gnuttarna without the story being destroyed, so there are opportunities here. I really believe this can become something big, says Mattias Banker, co-owner of Parks and Resorts, which in the spring bought the rights to the characters.
Were in comic books
Until 1990, you could see the Gnuttarna in comic books by Lars Mortimer (1946-2014), who is also behind, among other things, "Bobo" and "Hälge". They were first a sidekick to Bobo, but then became their own concept. Mattias Banker himself was fond of the Gnuttarna as a child.
We're building on love for a Swedish comic book treasure. I see it as a heritage that we should take in on Gröna Lund and develop. Hopefully, the guests will love it.
Planning a film
The Gnuttarna come from the Great Forest and will now discover what it's like to be at an amusement park. They will stroll around the park and also appear in the form of plush toys. Going forward, the idea is to create both music, books, and a film about the characters.
Do the Gnuttarna have a message for today's children?
They stand for love and curiosity. We have wanted to bring out fairly uncomplicated, happy characters that create festive environments for our guests and can interest both children and adults, says Mattias Banker.
How do you make money from this?
At the bottom, Gröna Lund makes money from guests coming into the park and staying for a longer time. We believe this can create more fun experiences for families with children and give the area adapted for younger children a bit more "push".
The Gnuttarna will be at Gröna Lund from spring 2025.
