One person has swum in the over 100-meter-long queue that has formed in front of Bianca Ingrosso's Caia Cosmetics' new store in Gothenburg. The queue had already formed on the spot on Friday, according to Gothenburg Post. The store opened at 10 am on Saturday.
Many police officers are also reportedly on the scene outside Nordiska Kompaniet, according to GP.
Caia Cosmetics was founded in 2018 by Bianca Ingrosso, Vanessa Lindblad, Mikael Snabb, and Jesper Matsch. The company's first year turnover was 10.7 million, and last year it reported a profit of over 200 million kronor, according to Dagens Industri.
The store in Gothenburg is Caia's first physical permanent store.
